Benefits of Digital Marketing
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Adjusting Content Is Quick & Easy
Digital marketing tactics are much more adaptable than those of traditional marketing (e.g. billboards) because you can tweak your content as needed.
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Allows You to Target Ideal Customers
A major benefit of digital marketing is that it allows you to deliver the right message to the right people at the right time.
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Budget-Friendly Methods
Digital marketing is cost-effective which allows small businesses to be on the same playing field as companies with bigger budgets.
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Increase Your Conversion Rate
Limiting your reach to your target audience optimizes your conversion rate so you don’t waste your time/energy pitching your business to people that simply aren’t interested.
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Reach Leads as Soon as They Join Your Target Market
The average online shopper wants to get what they’re looking for in as few clicks as possible so you need to build familiarity around what you have to offer while outshining your competition.
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Tracking Results Drives Success
It’s easy to know how your online campaigns are performing because they always come along with valuable metrics for you to dig into (i.e. clicks, impressions, likes, shares).
Meet Consumers Where They Already Are
A recent study found that “US adults will spend approximately 44 years of their life staring at screens”. (New York Post, 2020) Although this statistic is quite alarming, it presents businesses with ample opportunity to catch the eye of their target audience.
The Internet Is Here to Stay
COVID-19 has forced people to spend more time interacting virtually rather than meeting face-to-face. This means that, for businesses to remain convenient and relevant to the masses, they must be able to promote their brands online. This could take the form of email newsletters, social media posts, website updates, etc. but many businesses are scrambling to get their work done as is, without taking on the additional pressure of digital marketing. That’s where I come in!
